Photography Licensing Guide

Part 1: Understanding Copyright and Licensing Basics

What is Photography Copyright?

  • Copyright automatically protects all photographs I create as intellectual property

  • As the photographer, I retain full ownership rights of all images unless explicitly transferred in writing

  • Copyright protects the photograph itself, not the subject matter (even if it's your property or person)

  • Think of it like purchasing software or music: you buy the right to use it, not own it

How Licensing Works

  • A license is your legal permission to use my photographs in specific ways

  • Licensing does not transfer ownership or copyright of the images

  • Each license specifies:

    • Permitted uses (e.g., website, social media, print materials)

    • Duration of use

    • Geographic limitations (if any)

    • Other specific terms and conditions

Common Misconceptions

  1. "I paid for the shoot, so I own the photos"

    • Payment covers the service and specific usage rights, not ownership

    • Similar to paying for software: you buy the right to use it, not the program itself

  2. "It's a photo of my property/product, so I can use it however I want"

    • Copyright protects the creative work (the photograph), not its subject

    • Additional uses require additional licensing

  3. "I can share it on social media without permission"

    • Social media platforms' terms of service don't override copyright law

    • Written permission is required for any use

Legal Implications

  • Using photos without proper licensing constitutes copyright infringement

  • Removing photos after unauthorized use doesn't eliminate liability

  • Each unauthorized use may result in separate damages

Part 2: How to License My Photos

Step-by-Step Licensing Process

  1. Initial Contact

    • Reach out with your intended use

    • Specify where and how you plan to use the photo(s)

    • Include duration of intended use

    • Describe your target audience/market

  2. Usage Details

    • Provide specific information about:

      • Type of use (commercial, editorial, promotional)

      • Distribution channels (print, digital, social media)

      • Geographic scope (local, national, global)

      • Duration needed

  3. License Agreement

    • Review the licensing agreement I provide

    • Agreement will specify:

      • Permitted uses

      • Duration of license

      • Geographic limitations

      • Fee structure

      • Any restrictions or special conditions

  4. Payment and Authorization

    • Complete payment as specified

    • Receive license agreement

    • Obtain high-resolution files or access as agreed

Important Notes:

  • All licenses are specific and limited to stated uses

  • Additional uses require new or modified licenses

  • Third-party usage (e.g., vendors, partners) requires separate licensing

  • Contact me immediately if you need to:

    • Extend the duration of use

    • Expand the scope of use

    • Transfer the license to another party

    • Modify the image beyond agreed terms

Rights Reserved

  • Copyright ownership remains with me

  • Unauthorized use or exceeding license terms constitutes infringement

  • Each instance of unauthorized use may incur separate penalties

List all places you'll use the photos
Know your timeframe
Understand your audience size
Consider future needs

CHECKLIST FOR YOU

Copy and paste the following with your answer when you message me via my contact page.